A Canadian in Sweden

Why Sweden Rocks Part I

The toys in cereal boxes here kick ass. Here is a photo of the toy in my Cheerios this morning:

This took me all of breakfast to assemble and to apply the decals - say about 15 minutes. It is also quite heavy (for plastic) and the wheels are Hotwheels quality.

In North America, where it seems attention deficit disorder is the norm rather than the exception, a toy like this would never make it past the test market phase.

I bet there is a strong negative correlation between the average length of time required to assemble a cereal toy in a given country and the rates of Ritalin prescriptions in said country. This would make an awesome Masters thesis for some social scientist type.

posted by Jeff @ 1:49 AM